INSIGHTS · LIVE DATA
What 7,000+ swipes taught us about what people pay for
On Would you pay?, people see one indie startup at a time and swipe right only if they'd pay for it. Here is what the votes say. The numbers on this page update every hour.
About 1 in 5 swipes is a yes
Across every startup, 20% of swipes were "I'd pay". That is a harder yes than a like: nothing is free to click, and most people swipe left on most things. A startup that beats 20% is doing better than the average card in the deck.
The gap between startups is huge
Among the 97 startups with at least 20 votes, the best one got 46% yes, the middle one 18%, and the lowest 4%. Same crowd, same question. The difference comes from the product and how it's pitched in one line.
Who says yes
Developers, founders and marketers say yes at about the same rate overall. The split per startup is where it gets interesting: many products win one group and lose another.
How much they'd pay
After some "I'd pay" swipes we ask one more question: how much per month? These are the answers from 106 people.
What this means if you're building something
- Ask before you build more. A one-line pitch in front of strangers tells you more than weeks of friends saying "looks great".
- Compare, don't guess. A single yes rate means little on its own; how it compares to other startups in front of the same crowd is the useful part.
- Know who your yes comes from. If founders say yes and developers say no, that tells you who to sell to.